Website Strategy Audit
Your website should be working for you, it’s what turns traffic into sales. But when your messaging, layout, and backend systems aren’t optimized, even strong products can struggle to convert.
Front-End Audit
(Customer Experience & Conversion Flow)
This audit focuses on how your store is experienced by your customers and how effectively it guides them toward making a purchase. I will review up to five key pages, such as your homepage, product pages, and collection pages, to assess layout, visual structure, messaging clarity, and overall flow.
I will evaluate how your site presents your products, how easy it is to navigate, and whether key elements like calls-to-action, cart visibility, and purchase pathways are clearly supported. This includes reviewing how your homepage tells your story, how your product pages are structured, and whether your store is set up in a way that encourages engagement from customers.
You’ll receive clear, actionable recommendations that you can take to improve how your store looks, communicates, and performs so visitors can move through your site with confidence and clarity.
Back-End Audit
(Systems, Tools & Growth Opportunities)
This audit focuses on how your Shopify store is structured behind the scenes and whether your current setup is fully supporting your growth. With access to your backend, I will review your overall configuration, integrated tools, and sales channels to identify gaps, inefficiencies, and missed opportunities.
I assess whether your store is making the most of available platforms and integrations, and whether your current setup aligns with your products, business model, and growth goals. This includes identifying opportunities to streamline your systems, expand your reach, and ensure you’re not leaving valuable channels or capabilities untapped.
You’ll receive strategic recommendations designed to strengthen your foundation, improve performance, and position your store for more consistent, scalable growth.
Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site.
This audit provides clear direction and recommendations. Implementation is not included but can be discussed separately if you’re looking for hands-on support.